blogging tools

Top 5 Blogging Tools to Create Killer Content

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For anyone that currently blogs, whether that’s for your brand or your personal blog, you’ll know just how helpful tools can be. Blogging is no longer just about writing an engaging and exciting piece of content, it’s also about creating beautiful and eye catching imagery, encouraging lots of lovely social shares and mentions, driving relevant and converting traffic, and presenting your content on a beautiful page that makes engaging with your content as simple as possible for the user.

All of this can seem a bit of a headache, and for many it can be difficult to understand how to create the ultimate blog experience. This is where tools come in! There are so many out there, all of which promise to help with one or multiple aspects of blogging. There are five tools that I find particularly helpful, to help wit a variety of areas, including design, planning and social scheduling. Here are my top 5 blogging tools to create killer content…

1. Blog Planning- Asana

blogging tools

Blog planning is so important, and so helpful for capturing creative ideas, before they disappear again. Before using a planning platform, I often found genius ideas would come to mind, usually an inappropriate times, and when it came to recalling them, I often couldn’t.

Asana allows you to record ideas, plan out blog posts, and set a list of tasks for each post, such as outlining and writing. Further more, everything is colour coded, so you can easily understand where you are at with everything at a glance.

In addition to the desktop version, Asana also has a great app version, which I find really helpful for when I come up with content ideas on the go, or suddenly have an idea for a post I’m currently crafting.

Asana is free, but for businesses who need to add more than two users, there is a small monthly fee. The platform features a fun design, which makes planning all the more enjoyable!

2. Blog and Social Graphics- Canva

blogging tools

You may have heard that I’m a fan of Canva before! This certainly isn’t the first time I have sung their praises, and I always turn to the platform to create imagery both both our blog posts and social media posts. 

With options to create blog header images and social images designed for each unique platform, Canva for me is the best tool to for bespoke and on brand images. With Canva you also have access to a bank of images, fonts, templates and lots more to create eye catching imagery. You can upload your own images and logos too, there isn’t a lot you can’t do, and for me Canva has all the features I need to create beautiful images that increase click-through rate. 

Best of all Canva is free. It does have some premium images, but priced at just $1 each, it’s really good value for money.

3. Theme Building- Beaver Builder

I will hold my hands up and admit that coding doesn’t come naturally to me, and while I can do the basics, I’m far from a pro. This is where Beaver Builder comes in. Since my discovery of Beaver Builder I’ve recommended it to many, and I hear only good things.

blogging tools

This plugin is so helpful when it comes to blog theme design, and you can even build your own site from scratch without having to do any coding at all! It’s super easy to use, and features a drag and drop design system, you can create some pretty good looking sites using it.

Whether you’re looking to revamp your current website or blog, or start from scratch, Beaver Builder for WordPress can save a lot of pennies. There’s a free trial, so you can check how you get on with it before you commit. The middle pricing option is your best bet, so that you can set up a Child Theme and design your site from scratch.

4. Email Marketing- MailChimp

blogging toolsI personally haven’t tried many tools when it comes to email marketing, mostly because MailChimp has never let me down. Email marketing plays a big role in the promotion of your blog posts, and it’s important to keep those who opted-in to your mailing list up to date with your latest posts, to drive more traffic from people who you know are already interested in your blog or brand.

MailChimp allows you to build your mailing lists, create templates that are pretty simple to edit, create engaging email campaigns, and reports to see how your campaigns are performing.

You can make email marketing pretty straight forward, with automated emails to keep your audience engaged. There is a free New Business package option, which is ideal if you’re just getting started, but doesn’t include automation options. The Growing Business package is the most cost effective and offers some great additional features. I always opt to use MailChimp for our clients’ email campaigns, and would always recommend it.

5. Opt-In Forms- Magic Action Box

blogging tools

Magic Action Box is a WordPress Plugin that enables you to easily create opt-in sign up boxes on your site. This is ideal for anyone offering free guides, programmes and challenges as part of your marketing campaigns.

The plugin takes your content to the next level, making it easy to add call-to actions to your posts, and best of all it’s free. If your end goal is to encourage mailing list sign-ups, you can sync the plugin with MailChimp, making everything super straight forward.

Are there any tools you swear by? Let me know by commenting here!

Hopefully you might find one, or all of the tools helpful. For anyone looking for on-going assistance, we offer lifestyle blog management, for bloggers and brands.

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Eilidh MacRae


  1. I only have used MAILCHIMP from this list. Thanks for introducing me to the other ones 🙂

  2. Thanks this is very helpful 🙂

  3. Dan

    Hey Eilidh,
    Thanks for compiling this list, I’m going to check out Asana, looks like it will be a useful addition to my toolbox!

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