Those of you who keep up to date with us will have probably realised, we love blogging. On a typical week, we will publish a minimum of five posts, which obviously takes a fair bit of commitment and time, not to mention creativity. I’ve always been massively pro creating lots of content, high quality content of course, but what do you need to do to ensure your time is being well spent to deliver results, here’s my top 10 blogging tips to grow readership…
1. Create something unique
To be heard above the blogging noise, you have to create something unique in order for it to standout. Did you know that around 2.73 million blog posts are published per day? That’s an insane amount, and just like someone making buying decisions, they also make blogging decisions. None of us have a huge amount of spare time these days, and so we have to be selective about the blog posts we read, we only choose to click through to those that really spark our interests, and provides information we don’t already know.
A big blogging downfall is to just follow what everyone else is doing. Thinking ‘well it works for them, so I’ll do it too,’ isn’t a great strategy. Always focus on creating unique content that really adds value to your readers.
2. Analyse what’s trending
This point probably seems slightly strange after suggesting that you avoid following what everyone else is doing, but it’s important to gain an understanding of what really works. Learn from those who are regularly producing content that goes viral, to understand what it is that people love to read and share.
A great tool to do this is Buzzsumo, which you can use to search keywords and find the most popular content linked to those keywords, as well as see how many social shares the content has received. Learn from the content that is performing really well, but don’t replicate it, it’s already been done. Instead use it to spark new ideas and better understand what you need to create to generate lots of shares and increase readership.
3. Optimise content
One of the great benefits of producing regular, high quality content is that it’s also great for SEO purposes. Google likes it when it see’s you are regularly contributing, with helpful content that receives lots of traffic and shares, so don’t forget to optimise it for search.
4. Create strong visuals
It may seem like a minor factor, but one of the driving factors behind us clicking through to a blog post or a web page is the visuals. How much more likely do you think someone is to click a post that has an eye catching image, than a post that just displays the title and a snippet of text in the preview? With great images you get an 84% more click-through rate, which is huge! With 34% of digital marketers selecting visual assets as the most important part of the content, high quality, eye catching and relevant images are key to increasing your click-through rate.
5. Share, share, share
This one is obvious, but not all brands or bloggers take the time to make sure their content can be found. So many of us write up a great blog post, publish and sit back expecting the traffic to roll in, unfortunately it doesn’t work this way, and posting great content is just half the battle. Make sure you are sharing your content across all your relevant platforms, via your social media, through your email marketing and sharing your content in relevant groups too. Always bear in mind what your content is about, and who would benefit from seeing it, to make sure your sharing efforts pay off.
6. Understand your audience
This is probably something that you should do before you even start blogging, sit down and understand who you are writing for. Who do you want to generate interest in your blog from? If you’re a beauty brand you want to engage potential customers, but what kind of people would buy your products and what are their interests? If you’re running a lifestyle blog, you’re going to want to generate interest from day to day people who might read your stuff, but what are these people like, what’s their age range, their gender and their interests? You might also want to catch the attention of brands and other bloggers to collaborate with, every piece of content you produce should have your audience at the forefront at all times.
7. Keep content on brand
There should be a solid consistency across all the content you publish online, whether that’s your website copy, your blog or your social media, there should be a clear message portrayed in everything you promote. Another thing to do before you start blogging is to develop your brand or blog tone of voice. Who are you as a brand and what do you stand for? Do you want to come across as chatty and friendly, helpful and informative, professional and up to date? These are all things to consider and pin down before you start producing your content.
8. Consider collaborations
So many of us can be precious about the content that we publish, and of course so we should be, if we are to follow point number seven! Everything that is published on your blog should be consistent, but that doesn’t mean you should avoid variety. A great way to attract new readers and to increase social shares is to be open to the idea of featuring guest bloggers.
9. Collaborate off-site too
While focusing on onsite content is key, consider collaborating with other sites and bloggers off-site too. Not only is this great for link building which is great for SEO, it’s also brilliant to generate more exposure for your brand or blog and benefit from the traffic being sent to another site, as those users can then click through to you.
10. Blog about what you know best
While ample amounts of research of course means we can produce content about almost anything, at the end of the day the content that really shines through and is going to be the most relevant, is the content you enjoy writing.
If you’re struggling to get your head around a subject or are bored of what you’re writing about, that’s going to show, and nobody is going to read past the first paragraph. When it comes to producing great content, write about what you’re passionate about, and what you’re knowledgeable about, just like me writing this post about blogging, I love blogging, and I do a lot of it, hence this makes a great subject matter for me. Share your wisdom, opinions and advice with your readers, and they are far more likely to be engaged, than were you trying to tackle writing about something you have no interest and little knowledge in.
Try applying these top 10 blogging tips to your content generation to increase your readership. Need a helping hand with blogging or social media? We support lifestyle bloggers and brands with content marketing so just get in touch- email@example.com – If you have any tips, comments or questions post them below.
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- Building your Personal Brand: For Introverted Bloggers & Business Owners23rd March 2018
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