Throughout 2016 Instagram has become the front runner when it comes to social platforms for lifestyle brands. In 2017, Instagram is set to grow by 15.1%, compared to just 3.1% growth for the social network sector as a whole. The photo-sharing platform is becoming an increasingly effective marketing tool for…
It’s pretty hard to believe it’s November already, and if the rest of the year is anything to go by, Christmas will have been and gone before before we’ve had time to breathe. Now is the perfect time to start implementing your Christmas Content Marketing strategy, to boost brand awareness…
For anyone that currently blogs, whether that’s for your brand or your personal blog, you’ll know just how helpful tools can be. Blogging is no longer just about writing an engaging and exciting piece of content, it’s also about creating beautiful and eye catching imagery, encouraging lots of lovely social…
Images are so so important when it comes to social media marketing. I can’t stress enough the difference that carefully thought out, professionally produced and on-brand images make. When it comes to promoting a piece of content, your social images could be the difference between a page or a post…
1. Do an interview with another blogger, or a person of interest to you. This can be an amazing way of adding valuable content to your blog, but also helps if you’re having a bit of a creative block. By drafting out some interesting, personal, open ended questions, you can…
SEO isn’t a term I particularly like to use, as I feel it evokes memories of intense keyword stuffing, and posting, let’s face it, very poorly written articles left right and centre, on whatever awful site would host it. However SEO is very important, and today it’s a very different…
Earlier this year, I got on my high horse about how important blogging is, and I still stand by the fact that blogging is possibly the best marketing tool you have to help grow your brand, but that doesn’t mean social media isn’t as this time, equally important. My point…
Feature image credit: http://merrymusing.co.uk/10-things-ive-learnt-since-becoming-a-beauty-blogger/ Blogging is the key to the growth of your business. While other components of course play an important factor, blogging is without doubt the best way to increase brand awareness. A book I recently read titled ‘Get Shit Done’, has got me thinking more and more about…
Yesterday marked one month until Christmas, and with the first of December fast approaching, the count down until the big day has well and truly begun. It’s not too late to get your content marketing in order though, and there are a few things you may want to consider to…
At Eilidh MacRae Media, we offer product description writing to our clients, in the fashion, beauty, health, fitness and lifestyle industries, but why is it important to have a professionally written product description, and is there more to it than a piece of content that merely, well, describes a product?…
When it comes to content marketing, at Eilidh MacRae Media we are certain of many things, but one thing in particular is that there is no such thing as ‘one size fits all.’ Unlike many other services, content marketing isn’t something that should be applied in one way, no matter…
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