Recent Projects- UK Salon Brand ‘Super Cuts’
The end of 2014 saw me working on some fantastic projects, for a variety of unique and innovative companies. From a start up juice bar, to a New York cosmetic dental surgery, and a long standing UK salon brand.
Each project was challenging in its own way, but interesting and enjoyable too, and so I thought I would share with you a few of my latest projects, offering a little more insight into my work and the brilliant companies I have been working for.
Super Cuts is a renowned salon brand, with hundreds of high street salons across the UK. The company also own Regis, another salon brand that can be found in England, Wales and Scotland too.
Both Super Cuts and Regis offer a variety of hair styling, from cuts and blow dries to colour and restyles. Each brand also have a highly successful online store, selling hair and beauty products in the thousands, stocking the likes of ghd, Tigi, O.P.I, Fake Bake and Redken.
I was approached by the company back in October 2014, with the task of re-writing 800 of the Regis online product descriptions to be featured on the Super Cuts website.
The brand identity behind Super Cuts aims to be a more on trend version of Regis, with the target market being young professionals.
Over the last few months I have been working on rewriting the descriptions, finishing the project in early January.
Here are some examples:
Look out for my upcoming posts, in which I will share details of my work with a start up Juice Bar ‘Smooberry’, and the ins and outs of being tasked with rewriting the web copy for the re-brand of a New York Cosmetic Dentists.