Towards the end of 2015, we had the pleasure of working with new fashion brand, LoveSmartFashion, and were thrilled when we were selected to help launch the brand.
Working to create the branding, build the website, direct the product photography fashion photo shoot and create all the content for the brand, back in December 2015 we started work by shooting all the products.
We headed down to London for the day to shoot in Shepards Bush, and were thrilled to be working with a talented team to create the perfect shots.
We wanted to create classic e-commerce style images, that really showed off the garments.
The model we selected possessed timeless beauty, and we wanted to create a classic yet current feel for the site, that would appeal to the modern day professional woman.
We chose up and coming model Lauren Kenny and it’s fair to say that Lauren was a trooper, doing no less than 60 outfit changes in the day, and working hard to get the perfect shot of each and every dress.
Assisting us throughout the day was hair and make-up artist Sarah Elizabeth Abbott, who helped us create a classic and timeless look to compliment the dresses. We opted for light contouring, eye-liner flicks and a nude lip, as well as soft natural waves in Lauren’s hair. Sarah was on hand all day, assisting with touch ups and making sure Lauren’s look was perfect for every shot.
Find out more about Sarah and her work here: http://sarahelizabethabbott.com/
The whole team worked really hard to create the images we wanted for the site, and we are excited to now be working on developing the site ready to launch in 2016.
LoveSmartFashion offers one-off unique pieces for the modern day working woman, to the professional who loves to look good and works hard. Look out for the brand launch coming soon.