Choosing the best WordPress theme for your blog or website is so important in portraying the correct brand message to your audience. It can feel very overwhelming, as there are so many different WordPress sites out there to browse online, all with their own colour schemes and layouts. Here are some useful tips to help you make all the necessary decisions in creating the perfect WordPress site:
How much are you willing to spend?
There are thousands of free and paid options, to start by deciding whether you’re willing to pay or whether you’d rather stick to a free option.
If you don’t want to pay, that’s absolutely fine! One of the reasons WordPress is so good for brands and bloggers is that it offers some amazing designs and layouts for free.
What are you using WordPress for?
The next thing to do is to work out what the aim of your blog is. If you have images to show off, these need to be apparent immediately, preferably on the first page. You should never make people work to find things on your blog! It should be clearly laid out and categorised. If you want to include lengthy articles on your WordPress, you’ll need to choose a theme that supports large amounts of text.
Check it’s mobile friendly!
These days, people spend more time browsing blogs on their mobile devices than ever before. Making sure your blog is optimised for mobile is absolutely essential in building up a loyal readership. Simply go onto your smart phone and check what your blog looks like every so often. You’ll be able to spot smaller mistakes that you can later alter.
Keep it simple!
Keep your WordPress as simple as possible. There’s no point in having too many links or moving images if it takes away from your content. If you’re unsure and have been staring at the screen for too long, ask a friend, colleague or family member to have a look. They’ll be able to tell you in an instant if it’s too complicated!
Link to all your social platforms
You can add ‘Widgets’ that change what appears on your blog and in what area of the page. You can have icons appear on the side that link to your Twitter, Facebook, Instagram, Pinterest, emails, Linked In etc. This is a great way to gain new followers and give people more of a portfolio of online presence to browse through. Adding a bit of personality will encourage people to take an interest in your blog or website!
Do a bit of research
If you find a WordPress site you like the look of, it’s okay to mimic what others do, as long as you keep the content original and unique. Don’t copy other people’s posts, whatever yo do! Find a few blogs that you like and perhaps take some features from each.
Let us know if these tips were helpful to you! Please leave a comment if you have any other advice. We offer full blog management services on our site, so if WordPress isn’t your cup of tea, we are more than happy to run it for you! Check out our online shop! www.emmedia.uk/shop
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