Grow your Interior Design Brand

How to Grow your Interior Design & Homeware Brand with Blogging

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If you’re yet to start blogging for your interior design or homeware business, then what are you waiting for? Blogging is a proven method of growing your brand online, and can help drive more traffic and create a larger and engaged audience in a number of ways. If you own an interior design or homeware brand, or an interior design blog, this post will walk you through the benefits of blogging for your brand, how to get started and how to move forward…

How Blogging Can Grow your Interior Design Brand…

Grow your interior design business online

If you’re yet to start blogging for your brand, you might not be aware of the benefits that blogging regularly can have, or why you’d even start blogging in the first place. There are a number of ways in which having an on-site blog for your brand can help:

1. Improves SEO

Until you get going with it, SEO can seem like a big mystery. Climbing the search engine listings isn’t easy, it takes dedication, strategy and focus, but it’s so worth it when you reach the top. Regularly updating your on-site blog with well written, SEO friendly content is a proven way to improve search engine results.

Every time you add a new blog post, you’re adding more content, more keywords and more pages. You’re creating a clearer picture for Google to fully understand what you do, and you’re also creating more and more ways for searchers to find your website.

2. Drives Traffic

If you repeatedly shared old pages of your website on your social media that would get pretty boring right? In fact doing that might cause you to lose followers and engagement, which is the opposite of what you want. Sharing and promoting your own services via social media can be a bit of a turnoff too, so how can you get traffic through the door? Blogging is a great way of providing your followers with something new and something that is linked to your services or products, without forcefully selling.

Drive relevant traffic through to your website via your social media by promoting your blog posts, and encourage people to click through to your site to get in touch or place an order.

3. Become a Leader in your Industry

Your industry is one that many people are searching for advice on everyday, so take advantage of this. When people are searching for you, make sure you’re there, in font of them, otherwise they will quickly find someone else who can provide what they are looking for.

The more content you’re able to create, the more people will find you and begin to rely on you for advice, ideas and inspiration. Through blogging you can become a leader in your industry, building an audience and becoming a go to for all things interiors. That alone is pretty powerful.

If you’re yet to launch your business website, a personal blog can also be an effective way of growing your reputation online. While you won’t get all the SEO benefits for your website as an on-site blog provides, having a personal blog will help you with steps 2 and 3 – with a personal blog you can start to build your following and your reputation as a leader in your industry online.

If you are in the early stages of setting up your interior design and homeware business, check out these top 10 steps to launching your interior design business.

Getting Started with Blogging…

Grow your Interior Design Brand

Making a start can seem like the most difficult part. Working out what to write, which tone of voice to use and just getting started on your content creation can seem like a big task. Strategy is key to creating content that is successful, but this doesn’t have to be overly complex. Here are a few tips…

1. Look at your competitors

What are they writing, which posts have been most successful? Looking at what others are doing, what’s working and what isn’t working is a great way to get some ideas flowing.

2. Consider your audience

It’s important to always aim to create content that your audience will benefit from, and to encourage an audience of potential paying customers. Outline exactly who your audience is and consider what they might want to know. If in doubt, ask them.

3. Consider demand

You always want to create content that’s in demand, to drive as much relevant traffic as possible. Check out trending content by using tools such as BuzzSumo, to find out which blog posts are performing best within your industry.

4. Always include keywords

You want your content to be found by the people that are looking for it, so make sure you include relevant keywords that will help you rank for your targeted search terms. Aim for a 2.5% keyword density, and be sure to include your keywords or terms in your title tag and meta description.

Topic Ideas…

Grow your Interior Design Business

Coming up with a content strategy for the month ahead can be tricky, so here are some ideas to get you started…

Interior Design:

Top Spring/Summer Interior Design Trends to Brighten up your Home

5 Ways an Interior Designer can Transform your Home

Adding Colour in Interior Design: Being Bold with Colour Choices

The Full Guide to: Lighting in the Home

How to Make your Home Feel More Spacious

Homeware:

Top 9 Planters for Green Living at Home

5 Ways to Update your Home for Summer

The Full Guide to: Shelf Styling

9 Ways to Add a Scandi Style to your Home

5 Inexpensive Updates That Will Transform your Home

Being consistent with blogging can help you grow your interior design brand online. Working to improve search engine rankings, drive traffic and build your audience, blogging could be the key to taking your business to the next level.

If you would like support with blog management or blog content, please don’t hesitate to get in touch:eilidh@emmedia.uk

Or if you have any questions or advice for others, please comment below…

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Eilidh MacRae

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