Instagram Brand Style

How to Create a cohesive Instagram Brand Style

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Using Instagram has been one of the top marketing tools for many bloggers and business owners. When it comes to defining your marketing strategy, this platform can help you bring more traffic to your website, book new clients and promote products.

But how can you be sure that your followers will actually stick around and engage with your content? Having a cohesive brand style has a huge role to play in this.

Creating a visual identity doesn’t stop with a beautiful logo, stationery, and colors. It should also be included in the social media channels you use. Incorporating your brand elements in your Instagram posts can make a huge difference in the way your brand is perceived.

By doing this, the people that visit your profile and followers can tell that you have a professional brand and that you know what you are doing. They can also get familiar with your business or blog faster, as they will easily identify your content just by looking at it.

Where should you start? Let’s talk about 3 easy ways to create a cohesive Instagram brand style.


1. Create a Visual Guide

Instagram Brand Style

Instagram is a visual platform. This means that it’s the perfect place to use, or create if you don’t have it, a clear guide. This needs to include a color palette and they type of photos you would like to use.

Think about the accounts you admire on Instagram. I’m sure they all have a cohesive palette and vibe throughout. By choosing specific colors and photos for your profile you will make sure you are communicating a specific style.

Start by answering the following questions: What type of content are you planning on sharing? Are you using flat lays? Do you prefer a white background? What type of props do you like the most? What are your top 5 brand colors?

The answers to these questions will help you incorporate your brand style to your visual elements, which is extremely useful for keeping your brand cohesive on social media, especially Instagram.


2. Don’t forget about Instagram Highlights

Using Instagram highlights is a must these days. This is a fairly recent feature that allows you to save your favorite stories and categorize them so that they are available from your profile.

This is huge because now people who visit your profile can learn more about what you do and allows you to make a great first impression.

Create beautiful covers with your brand elements to arrange your stories in different categories. Use your color palette and even icons to make them stand out.


3. Create templates

Instagram Brand StylePosting only photos on your profile is not the only way to go these days. You can also share quotes, recent blog posts, new products and inspiration if it fits your brand.

If you don’t have enough time to take your own photos or even search for the right ones for your brand, then this can be a time saver.

Create templates with different fonts and layouts that will help you not only keep a cohesive style, but it will also help your posts stand out and communicate your message.

You can use Photoshop to do this or Canva, which is a free online software that is really easy to use.



Are you ready to create a cohesive Instagram brand style? Remember that you can get inspired by what other accounts from your niche are doing. Not to copy them of course, but to learn what you like and how you can make things different to stand out.



Fashiony Fab

Bio: Guest Post by Maru from Fashiony Fab

Hello there! I’m the founder of Fashiony Fab, a studio dedicated to helping small business owners and bloggers create a consistent and beautiful brand.


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Eilidh MacRae

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