Content Marketing: There’s no ‘One Size Fits All’

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When it comes to content marketing, at Eilidh MacRae Media we are certain of many things, but one thing in particular is that there is no such thing as ‘one size fits all.’

Unlike many other services, content marketing isn’t something that should be applied in one way, no matter the nature of the business. Many elements must be taken into consideration, and for content marketing to work, bespoke strategies must be created and applied, for each and every individual, brand and company, with no exception.

Bespoke is Best


We are very different to other content marketing companies, firstly we specialise, focussing on helping individuals and brands in the fashion, beauty, health, fitness and lifestyle industries.

Secondly we only offer bespoke services, with no pre-made packages, but pricing is still transparent.

We offer a wide range of services, which can be used alone, or combined, and of course we always advise as to the best methods to reach our clients goals. We always take multiple elements into consideration, such as the size of the business, the target market/audience, the market size, the brand or businesses current size and position in the market, competitors as well as the reason behind seeking help with content marketing, be that to grow the business, increase brand knowledge or gain coverage in the media.

When it comes to content marketing, we stand by the fact that bespoke is best.

Custom Projects

Because we don’t offer packages and predetermined projects and strategies, this means every project we work on is a custom project, with everything we do for each brand being different to the other.

Providing custom monthly content marketing packages, one off bespoke article writing, press release writing and distribution, social media marketing, custom web copy, regular blogging and one off blog posts, newsletter writing and product description writing…the list goes on. Basically all forms of content marketing, we do, and each and every project we work on is tailored to our client.

Further more, we know our industries well, like the backs of our hands, and are passionate about fashion, beauty, health and fitness, and the amazingly colourful and varied brands that lie with in these industries. The companies we work for are passionate about their industries too, and so we often align perfectly, sharing our passions to drive businesses forward, onwards and upwards.

Content marketing is good, it’s great even, but when you get it just right it’s fantastic, and can be the difference between sky rocketing ahead, and being left behind, and in order to get it just right for the brand, it must be bespoke.

And so I’ll refer back to my first point, when it comes to content marketing, there really is no ‘one size fits all.’

Here’s to bespoke content marketing!

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