• How to Choose a WordPress Theme

    Choosing the best WordPress theme for your blog or website is so important in portraying the correct brand message to your audience. It can feel very overwhelming, as there are so many different WordPress sites out there to browse online, all with their own colour schemes and layouts. Here are…

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  • How to Promote Your Blog on Instagram

    Learning to promote your blog on Instagram is vital in ensuring your blog gets seen by the right audience. Instagram is an intensely powerful tool when used properly. According to www.adweek.com, in 2015, Instagram had already a staggering 400 million users. With this many people using the app, it’s certain that you’ll…

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  • Who to follow: Instagram

    If you’re getting a bit stuck for inspiration on who to follow this month, then this list should help you out. Please let us know if you have any of your own suggestions in the comments below! @nisrinasbia For absolutely beautiful photos and make up and selfie inspiration, follow @nisrinasbia.…

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  • Top 10 Blogging Tips to Grow Readership

    Those of you who keep up to date with us will have probably realised, we love blogging. On a typical week, we will publish a minimum of five posts, which obviously takes a fair bit of commitment and time, not to mention creativity. I’ve always been massively pro creating lots…

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  • Search Engine Optimisation in 2016

    Keeping up with…SEO- Search Engine Optimisation in 2016

    SEO isn’t a term I particularly like to use, as I feel it evokes memories of intense keyword stuffing, and posting, let’s face it, very poorly written articles left right and centre, on whatever awful site would host it. However SEO is very important, and today it’s a very different…

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  • social media marketing in 2016

    Top Tips for Social Media Marketing in 2016

    Earlier this year, I got on my high horse about how important blogging is, and I still stand by the fact that blogging is possibly the best marketing tool you have to help grow your brand, but that doesn’t mean social media isn’t as this time, equally important. My point…

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  • Lifestyle blogging

    Fail to Blog, Prepare to Fail

    Feature image credit: http://merrymusing.co.uk/10-things-ive-learnt-since-becoming-a-beauty-blogger/ Blogging is the key to the growth of your business. While other components of course play an important factor, blogging is without doubt the best way to increase brand awareness. A book I recently read titled ‘Get Shit Done’, has got me thinking more and more about…

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  • Instagram Marketing

    Using Instagram Marketing to Build your Brand

    Whether you’re in fashion, beauty, health, fitness or any other lifestyle industry, the market for these kinds of brands on Instagram is huge. There is a huge following of users interested in these subjects, and it’s something your brand probably can’t afford not to tap into. With millions of images…

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  • Getting your Christmas Content Marketing in Order

    Yesterday marked one month until Christmas, and with the first of December fast approaching, the count down until the big day has well and truly begun. It’s not too late to get your content marketing in order though, and there are a few things you may want to consider to…

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  • Product Description Writing

    Product Description Writing- Just How Important is it?

    At Eilidh MacRae Media, we offer product description writing to our clients, in the fashion, beauty, health, fitness and lifestyle industries, but why is it important to have a professionally written product description, and is there more to it than a piece of content that merely, well, describes a product?…

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  • Content Marketing: There’s no ‘One Size Fits All’

    When it comes to content marketing, at Eilidh MacRae Media we are certain of many things, but one thing in particular is that there is no such thing as ‘one size fits all.’ Unlike many other services, content marketing isn’t something that should be applied in one way, no matter…

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