Brand Love: Lyst

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First up, I love the name. It’s straight to the point, snappy and I just like how it sounds. Lyst is an online shopping experience that collaborates with world-wide designers, to bring hundreds of collections to one place.

The Brand…

Lyst’s slogan is ‘Your World of Fashion’, again, nice and straight to the point. Why? Because Lyst creates a service that allows you to create your own personal shopping experience, enabeling you to follow your favourite brands and designers so that you’re the first to see the latest looks, so the slogan makes a lot of sense, doesn’t it?

Lyst are pretty exclusive about the brands they promote and stock, stating that they are passionate about helping their partners grow. In order to join as a brand you have to apply, and there is a lot of deliberation regarding the brands they do choose to back.

Current brands include: Valentino, Stella McCartney, Lane Crawford, Burberry, Paul Smith, Dolce & Gabbana and J.Crew.

Browse both male and female collections and by designer, as well as checking the ‘New In’ tab for the latest arrivals.

Lyst say they are ‘A small group of people in London and New York who hope to make the world a little more fashionable.

The Products…

When checking out the ‘New In’ section, there were some gorgeous little pieces that caught my eye:

Balenciaga Pink Rose Gold Boucle Bow Bracelet £255



Inspired by Cristobal Balenciaga’s brooches, this Bow Bracelet is really unique. Best worn as a statement piece, in rose gold the Italian made bracelet is ideal to finish of any outfit.

Acne Adriana Nappa Leather Low-Top Sneakers £300


Acne Studios Adriana turnup misty jade Nappa leather sneakers

These pretty pastel laceups stood out to me among the usual blacks and greys at this time of year. Unique in all over mint green, these will add a pop to your outfit and keep things comfy and casual too, but far from plain.

Vist: to see the latest.

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Eilidh MacRae

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