• Fermented Skin Care: The Next Big Thing in Beauty?

    Creating a bit of a buzz as of late in the beauty industry, the latest innovation to hit the market is fermented skin care. Originating from Korea, the concept involves the fermentation of naturally sourced ingredients to be used on the skin. Already key ingredients in beauty, the likes of…

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  • Trainers Stepping up in British Fashion

    Typically thrown on and laced up prior to an evening run or a Saturday squash session, up until just a few short years ago the practical trainer was worn primarily for exercise purposes, and perhaps occasionally chucked on for a quick dash down the road for a pint of milk.…

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  • Health Versus Convenience; The ongoing Battle

      When it comes to eating well along side our busy modern day lifestyles it isn’t always a walk in the park. Healthy eating takes planning, it takes discipline and it requires a lot of forward thinking. When we are on the go for large portions of our day is…

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  • Dress the Part, Play the Part; Win £250 worth of Stella McCartney ‘Activewear’

    The Stella McCartney Activewear for Adidas range hit with a bang when it launched in January 2015. The much anticipated range saw sales for the retailers lucky enough to stock it sky rocket, and so this got me thinking about the act of putting on sportswear to exercise. More than…

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  • Recent Projects- UK Salon Brand ‘Super Cuts’

    The end of 2014 saw me working on some fantastic projects, for a variety of unique and innovative companies. From a start up juice bar, to a New York cosmetic dental surgery, and a long standing UK salon brand. Each project was challenging in its own way, but interesting and…

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  • Missguided Launch Fashion Fitness Line ‘Active’

    The online store known for their low cost and up to date fashion lines have added a fitness line to their range. With over 150 new pieces being added to the store every week, Missguided makes current and future fashion trends accessible to the masses, and naturally there was a…

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  • Packing a Punch with Protein. How Much is too Much?

    Stepping into January 2015, and I’m embarking on a new diet and exercise regime. Nothing too specific, and not anything too strict, but it does have me eating a fair amount of protein, which has got me wondering; is it possible to eat too much protein? And if so, what…

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  • The Future Dreams Nail Breast Cancer Campaign

      Earlier this month I heard about the Nail Breast Cancer Campaign which is running through Breast Cancer Awareness month. The campaign aims to join forces with the beauty industry in October 2014 to raise money and awareness to help ‘nail’ breast cancer. Set up by charity ‘Future Dreams,’ as…

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  • July/August: My First Issue as Editor of Vitality Magazine

      Earlier in 2014 I was thrilled to be made Editor of Vitality magazine, the members magazine for The British Association of Beauty Therapy and Cosmetology. Thrown in at the deep end, I also presented at the BABTAC annual award ceremony, where I named the CIBTAC Tutor of the Year,…

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  • An Introduction

    Having set up Eilidh MacRae Media some time ago, it’s safe to say both myself and my business have come along in leaps and bounds. I have since taken on exceptional clients each of which I am passionate about, as well as working on one off projects for well known…

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