Whether you have an on-site business blog or you run your own blog as part of your personal brand, traffic is key to your success. A blog can be used to achieve a variety of different things, but the key aim is to get relevant people through the door. You want people to find your content, click through to your content, love it, read it, share it, and then click through to the rest of your website. This is where things really start to happen – whatever your aim is, you want to achieve this by driving more traffic through your blog content.
According to Hubspot, businesses that have an on-site blog have 97% more inbound links than those that don’t. Of course it’s not all about generating links, this is just one of the ways in which an on-site blog can help you grow your business.
If you have a blog, you’ll probably already be well aware of the benefits that blogging regularly can have. Read on to discover how to take your blog to the next level, with nine ways to drive more traffic to your blog…
1. Keep Sharing
There are various ways in which people might find your content – through search engines, through social media and through simply searching on your website. Social media can be a powerful tool when it comes to increasing your blog traffic. Where many bloggers and business owners go wrong though is only sharing a piece of content once.
It’s easy to see why you might only share a new blog post on your social media once – it can feel like once it’s out there it’ll become dated and won’t be worth sharing again. That’s where you’re wrong though – only a very small audience will have seen your post the first time round. It’s OK to share the same content a number of times, in fact it’s encouraged.
Don’t worry if you haven’t had time to publish a new blog post in the last few days, keep your audience engaged by sharing an older but still relevant piece of content again. You can write new captions, add new images and make the content appear to be brand new. Of course the more you share links to your blog posts the more the traffic will increase.
Make the most of the blog content that you create and share your posts more than once. This will result in more traffic to your blog, more social content to share with your audience and hopefully more followers, more readers and more sales.
2. Optimise for Speed and Mobile
Do you feel like no matter how much quality content you publish, you’re just not getting the results you should be? The problem could be your website speed. Today we want to access engaging content, and we want to access it fast. Your visitors aren’t going to wait around for your page to load. When you’ve worked hard to get them to click through to your site in the first place, it’s such a waste if they are just going to click off again because of your site speed.
This is bad for several reasons. The first being that nobody will read your content. The second being that this sends negative signals to Google, suggesting that your content isn’t relevant and of low quality. This could cause your site to drop in the search rankings, all because it’s too slow.
In addition, getting your mobile site up to scratch is key. Google are launching a ‘mobile first’ update this year. This means that they will look at your mobile site before your desktop site. With more and more users on mobile, you can’t afford to not have your mobile site running at optimum levels and speed.
If your mobile site is outdated, consider hiring a web developer to help you ensure it’s easy to use and that all of your content is visible via mobile. Check your site speed using Google’s Page Speed Insights Tool. The tool will provide you with recommendations to improve your website speed. Making improvements to your speed could dramatically improve the performance of your blog. This in turn will help with SEO, social shares and building an engaged audience – it’s all good stuff!
3. Reach Out to Your Subscribers
You’ve put a lot of energy into creating new blog posts, so why not spend an extra 30 minutes creating email newsletters to push your new content out to your already engaged audience. Consider creating a weekly email newsletter as a round up of your blog posts. Include imagery, links and post snippets to allow the user to scan through your latest content and pick out what they are interested in. Those that have signed up to your mailing list are 10 times more likely to be interested in your content, so keep them up to date and make finding your latest blog posts easy.
4. Utilize Content Trends
It’s important to choose a topic that will attract traffic – if nobody is looking for your post, it’s unlikely it’ll be a big hit. Always consider your audience and how you might be able to add value, but also be aware of content trends and carryout a little research to determine a topic that will be in demand.
Use tools such as Google Trends,Feedlyand BuzzSumoto find out what’s currently in demand. Each of these tools allow you to instantly access trending content. You can then use your findings to shape your own ideas to create something that people are actively searching for.
5. Create Punchy Headlines
Studies show that your headline is actually more important than the content itself. The latest Google updates of course require your content to be spot on too, as Google now pays a lot more attention to how the user engages with your website. However, the first part of the battle is someone to click through to your blog post in the first place.
Try using a free tool such as CoScheduleto analyse your headline. Once you’ve come up with the title for your blog post, simply copy and paste it into the tool. CoSchedule will then provide a headline score – giving you a grade based on the overall readability, structure and grammar. It will then provide you with some tips to improve it to increase your click-through-rate.
6. Encourage Social Sharing
Just like you should be sharing your content on social media, you want to encourage others to do the same. Make social sharing really easy by including social share buttons on your blog posts. Add the content, images and relevant hashtags for each post so that when someone clicks share they don’t have to fill anything out. Consider implementing scrollable social share buttons down the side of your blog page, just like the ones on this page. This way the reader can click share at any point, and shouldn’t have trouble finding where to share your latest blog post.
7. Keep on Top of Your Blog Comments
According to the latest data, responding to your blog comments can increase your website traffic. The more comments that are made and the more you respond the more words are added to your page. This is great for SEO, but in addition it presents the perfect opportunity to engage with your readers. This will encourage repeat traffic to build over time, as your engaged readers look forward to new posts and reading your replies to their comments.
Encourage people to comment on your posts by asking a question at the end, and make sure you check your comments daily and respond while your post is still in someone’s mind.
8. Include Keywords and Outbound Links
Of course SEO had to come into this post at some point! Search engines are still a key way to drive more traffic through to your blog posts – if people are searching for your content, you want them to find it.Blog Marketing
Updating your blog regularly poses the perfect opportunity to include more keywords on your website. Google loves to see new content being added. They will reward you for updating your on-site blog regularly. Using relevant keywords throughout your content is key. To find the keywords that will deliver the most traffic, use tools such as Google Keyword Plannerto find your focus keywords. Aim for a keyword density of 2.5% in all of your content.
In addition, outbound links have been proven to boost SEO. Adding relevant links to high authority websites and blog posts will associate your site with these brands and blogs. This gives Google a better picture of what you do. As well as showing that you are creating valuable content by linking to other sources.
9. Work with Fellow Bloggers and Business Owners
If you run your own business or blog, you may already be aware of the feeling of community and shared support among fellow business owners. This is one of the perks of owning your own business – everyone supports each other as you’ve got one key thing in common.
Make the most of the relationships you have built with other business owners by collaborating. Arrange a guest post swap with a brand or blog that can benefit both parties. Of course it doesn’t make a lot of sense to do this with a competitor. Instead you can outline businesses that would share a similar target market as your own. This way in writing swapping guest posts, you can tap into each other’s audience. This ensures that the collaboration is beneficial to both parties.
To arrange guest posts and social media collaborations, simply outline businesses that align with your own and get in touch with your proposal.
Blogging is a fantastic way to increase your website traffic. In addition you can improve search engine rankings and build a loyal audience. The above makes it clear that it’s important to be strategic about the content you publish. It’s all about making your efforts worth while to get your blog working as hard as possible.
Managing an on-site blog can be a time consuming task. If you would like support with blog content creation, or blog management and blog marketing, check out my services here.
Have you seen great success with your on-site blog? Or do you have any additional tips and tricks? Comment and share your experiences…
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