5 Tips to Improve Your Blog

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 1. Do an interview with another blogger, or a person of interest to you. 

This can be an amazing way of adding valuable content to your blog, but also helps if you’re having a bit of a creative block. By drafting out some interesting, personal, open ended questions, you can end up with interesting content that your readers will love as it gives a new writing style to delve into.

What sorts of questions you ask is up to you. For our ‘Blog Love’ feature, we tend to ask about a blogger’s following and social media presence to give interested information to our followers, as lots of them are bloggers too. This helps give them tips and tricks to improving their own sites. If lots of your bloggers have a strong interest in beauty, perhaps ask your interviewee what beauty products they would recommend this month.

 2. Decide what topics you’re going to cover, and stick to this theme. 

That doesn’t mean you can’t write about whatever you like when it takes your fancy, your blog is yours to make it what you want. However your readers might like to know what to expect. If they follow a blog for fashion OOTD (Outfit of the day) posts and you end up posting Pokemon Go tips and cheats, you might get a negative response! As long as you add a bit of personality to whatever you’re posting, you have the freedom to write whatever you choose. Just make sure posts don’t stick out like a sore thumb.

3. Give yourself blogging goals

Regular posting is a big thing that can make your blog go from a success to a flop. If you say you’re going to post every Sunday, POST EVERY SUNDAY! It’s okay to not have the time to post every single week, just make sure you don’t promise something you have no intention of delivering. On top of this, perhaps you borrow most of your images from royalty-free websites. You could set yourself a blogging goal to learn to take your own photographs to improve the originality of your blog.

 4. Get a sleek theme

If you’ve had your theme for a while, it might be time to change things up a bit. Ask others opinions on your existing theme to find out if it’s working for your blog or not. Sometimes your judgement can be clouded from looking at the same page for too long! Go for something chic and simple enough to use. It should be a pleasure to stare at. I would recommend light colours and dark text as it’s easier on the eyes.

 5. Let another blogger guest post on your blog!

To mix up your content a bit and show you appreciate other bloggers in the community, why not ask another blogger with a similar style to you to write a post for your blog. You could even offer to write one back for them! By switching it up like this, you can get your name and blog address in front of a completely new audience that are probably fairly similar to yours. This can encourage new followers and build a valuable relationship with another blogger. Have fun with it! Just remember to always be safe when contacting people you don’t know online.

If you have any other suggestions of ways to improve a blog, please write them in the comments below!

Thanks for reading.

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Polly Snell


  1. Great tips! I especially like the idea of having a fellow blogger do a guest post on my blog!

    • Eilidh MacRae

      Hey Dani, glad you found the tips helpful. Guest blogging is such a good way to add variety to your content and drive more traffic 🙂

  2. Thank you so much for sharing these tips! Getting guest bloggers is a big thing for me — I think they really drive engagement and community.

    Emma | http://www.creativexplorations.com

    • Eilidh MacRae

      Hey Emma, pleased you liked the tips. We are always open to blogger collaborations, just drop us a line if you’d like to get involved.

  3. If anyone woukd like to come and blog on mine feel free as well. Eilidh, I’d love to have you as a guest blogger!
    Im still at a complete miss as to how people will actually find my articles/ blogposts.

    I’ve only just been blogging for about a month and am only just learning to implement Yoest to make sure my posts are found. But there are so many posts and so much material already out there, I’m wondering how on earth anyone would find me…buried under the piles of everyone else articles!!!

    Lol….sorry for all that terrible negativity.
    Just would love to know how to get seen.


  4. Great tips! Fresh eyes always help!

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