• Building Your Business by Attending Events

    7 Tips for Building Your Business by Attending Events

    Guest Post: Ida Linden from Lovelyloot If you’re running an online business or dreaming of becoming an entrepreneur, you probably spend all day on your laptop and mobile phone, communicating with clients, creating content, and constantly on email and social media. Sound familiar? While all those things are incredibly important, connecting…

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  • 5 Tips to Improve Your Blog

     1. Do an interview with another blogger, or a person of interest to you.  This can be an amazing way of adding valuable content to your blog, but also helps if you’re having a bit of a creative block. By drafting out some interesting, personal, open ended questions, you can…

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  • Introducing our Lifestyle Blog Management Services

    It’s amazing to think that in just a short space of time, being a blogger has become a career, and a well paid one at that. For many just like me who grew up dreaming of becoming a writer, blogging means this dream can be a reality. Of course for…

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  • Search Engine Optimisation in 2016

    Keeping up with…SEO- Search Engine Optimisation in 2016

    SEO isn’t a term I particularly like to use, as I feel it evokes memories of intense keyword stuffing, and posting, let’s face it, very poorly written articles left right and centre, on whatever awful site would host it. However SEO is very important, and today it’s a very different…

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  • social media marketing in 2016

    Top Tips for Social Media Marketing in 2016

    Earlier this year, I got on my high horse about how important blogging is, and I still stand by the fact that blogging is possibly the best marketing tool you have to help grow your brand, but that doesn’t mean social media isn’t as this time, equally important. My point…

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  • Lifestyle blogging

    Fail to Blog, Prepare to Fail

    Feature image credit: http://merrymusing.co.uk/10-things-ive-learnt-since-becoming-a-beauty-blogger/ Blogging is the key to the growth of your business. While other components of course play an important factor, blogging is without doubt the best way to increase brand awareness. A book I recently read titled ‘Get Shit Done’, has got me thinking more and more about…

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  • Instagram Marketing

    Using Instagram Marketing to Build your Brand

    Whether you’re in fashion, beauty, health, fitness or any other lifestyle industry, the market for these kinds of brands on Instagram is huge. There is a huge following of users interested in these subjects, and it’s something your brand probably can’t afford not to tap into. With millions of images…

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  • Brand Naming

    Brand Naming: The 411

    Whether you’re naming your brand new fashion brand, your latest beauty product, or you’re looking to reinvent your company, there are some simple rules to follow to ensure you hit the nail on the head. A brand name may not be quite as important as you think, its the reputation…

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  • Getting your Christmas Content Marketing in Order

    Yesterday marked one month until Christmas, and with the first of December fast approaching, the count down until the big day has well and truly begun. It’s not too late to get your content marketing in order though, and there are a few things you may want to consider to…

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  • Our Top Pick of: Skinny Popcorn Brands

    The current obsession in the office is… Popcorn! Possibly not considered the usual healthy snack, when popcorn is mentioned, cinema snacks coated in butter and sugar spring to mind. When done right though, popcorn can offer a relativity sensible sweet treat, that’s low in sugar, fat and carbohydrates. Whilst there’s…

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  • Content Marketing: There’s no ‘One Size Fits All’

    When it comes to content marketing, at Eilidh MacRae Media we are certain of many things, but one thing in particular is that there is no such thing as ‘one size fits all.’ Unlike many other services, content marketing isn’t something that should be applied in one way, no matter…

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