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  • social media marketing in 2016

    Top Tips for Social Media Marketing in 2016

    Earlier this year, I got on my high horse about how important blogging is, and I still stand by the fact that blogging is possibly the best marketing tool you have to help grow your brand, but that doesn’t mean social media isn’t as this time, equally important. My point…

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  • Lifestyle blogging

    Fail to Blog, Prepare to Fail

    Feature image credit:¬†http://merrymusing.co.uk/10-things-ive-learnt-since-becoming-a-beauty-blogger/ Blogging is the key to the growth of your business. While other components of course play an important factor, blogging is without doubt the best way to increase brand awareness. A book I recently read titled ‘Get Shit Done’, has got me thinking more and more about…

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  • Instagram Marketing

    Using Instagram Marketing to Build your Brand

    Whether you’re in fashion, beauty, health, fitness or any other lifestyle industry, the market for these kinds of brands on Instagram is huge. There is a huge following of users interested in these subjects, and it’s something your brand probably can’t afford not to tap into. With millions of images…

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  • Getting your Christmas Content Marketing in Order

    Yesterday marked one month until Christmas, and with the first of December fast approaching, the count down until the big day has well and truly begun. It’s not too late to get your content marketing in order though, and there are a few things you may want to consider to…

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  • Product Description Writing

    Product Description Writing- Just How Important is it?

    At Eilidh MacRae Media, we offer product description writing to our clients, in the fashion, beauty, health, fitness and lifestyle industries, but why is it important to have a professionally written product description, and is there more to it than a piece of content that merely, well, describes a product?…

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  • Content Marketing: There’s no ‘One Size Fits All’

    When it comes to content marketing, at Eilidh MacRae Media we are certain of many things, but one thing in particular is that there is no such thing as ‘one size fits all.’ Unlike many other services, content marketing isn’t something that should be applied in one way, no matter…

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